Leading home decoration trends with its designs and comfort, and becoming one of the most successful brands in its industry with its production quality on a global scale.

Providing employment and adding value to the Turkish economy by reaching target audiences in domestic and export markets at affordable prices.

It values environmentally-friendly, nature-friendly, and socially-responsible production. It operates with a sense of integrity with its customers, suppliers, and employees.

It adheres to the principle of efficient use of all resources. By using technology and distinctive designs together and producing with the most suitable quality materials, it strengthens customer satisfaction by manufacturing products that fit every budget.